Make Better Software


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Make Better Software


The Baseline was founded to bring deep industry knowledge and trends to technology professionals. We're here to help you make better software decisions. 


Data & Research

Software industry market research for software professionals, by software professionals. Combined trend, economic and technical analysis.

Podcast

In our podcasts, we get into the weeds on topics with experts from the field. We think of these as a series of expert seminars, threaded together by particular questions.

consultancy

Consulting and strategy on your roadmap and plans for the future. If you're building a software or digital product, we can help you make it a success.

Research


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Research


We do research on the future of software: platforms, systems, infrastructure and products. We're interesting in building a deep and practical understanding of world-changing technologies by educating technology people. We merge market analysis, technology benchmarks and projects into the future with practical implementation advice.

We believe we offer the most practical and sound source of decision making knowledge. Explore with us...